We looked at the branding process and what is involved. Some of these points I will have to cover multiple times. Maybe I will reach the Designing identity stage and realise that previous stages need work or possibly I feel like the entire process needs run through multiple times before the brand is refined. This is a similar process to design thinking. From having followed Natasha Jens views on ‘Design Thinking’ I may have to re-evaluate this process and include an extra step, we shall see.
<aside> 💡 Whilst reflecting on my blog, I must always discuss why it is an effective communicator and what it is communicating. It’s all about Communication design.
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Where do we start?
Substance over style. focus on substance for the first two weeks especially.
The process of branding.
I will be creating a brand for a modern bank. 16-25 years old - demographic, target market is younger audiences.
blue is associated with trustworthy in western culture.
Explore physical touch points and digital touch points. Context is everything!