Exploring identity.
Hemming-worth website. Hemming-worth wrote incredibly simple sentences.
Careful selection of a typeface will help a lot with the branding. serif typefaces wont add personality, dont try and use it to convey the brand.
Can alter the typeface to suit the brand/logo.
Could create a set of icons that come from our wordmarks.
Anatomy of type Exercise:
Take a typeface and find as many of the elements in your name.
Useful books:
What kind of typography that appeals to my target market. what weights. Maybe its a good idea to create samples and get feedback.